Senior Marketing Manager- Auto & Manufacturing (f/m/d)

Role Overview

We are seeking a Senior Marketing Manager for the Automotive & Manufacturing vertical. This role is for an experienced marketing professional who will be a highly skilled individual contributor responsible for developing and executing industry-specific marketing strategies. The ideal candidate will have deep knowledge of the Automotive & Manufacturing sectors and experience in B2B marketing, with a proven ability to drive demand generation, create compelling content, and contribute to business growth.

Key Responsibilities

Develop and Implement Industry-Specific Marketing Strategies

Design and execute comprehensive marketing plans tailored to the Automotive & Manufacturing industries. Utilize a mix of digital and traditional marketing tactics to maximize reach and engagement.

Demand Generation and Lead Management

Drive lead generation efforts through targeted campaigns, challenger campaigns (Gartner methodology), and inbound/outbound strategies. Nurture leads and collaborate closely with the sales team to convert them into business opportunities.

Content Creation and Thought Leadership

Produce high-quality content including white papers, case studies, blog posts, and presentations. Communicate Aleph Alpha’s AI solutions effectively to a technical and non-technical audience within the Automotive & Manufacturing sectors.

Multi-Channel Campaign Execution

Plan and execute marketing campaigns across multiple channels (digital, social media, email, events, etc.) to build brand awareness, generate leads, and measure campaign performance.

Industry Events and Partnerships

Represent Aleph Alpha at key industry events, conferences, and trade shows. Establish and nurture partnerships with relevant organizations in the Automotive & Manufacturing vertical to extend brand visibility.

Analyze and Optimize Marketing Performance

Use data and analytics tools to monitor the performance of marketing campaigns. Measure key metrics such as ROI, lead conversion rates, and campaign effectiveness. Continuously optimize strategies to improve outcomes.

Key Requirements

Industry Expertise

• Extensive experience in the Automotive & Manufacturing sectors, with a clear understanding of industry challenges, target audiences, and regulatory landscapes.
• Ability to tailor messaging to the specific needs of OEMs, Tier 1 suppliers, and other stakeholders.

B2B Marketing Experience

• Proven track record in developing and executing B2B marketing strategies, preferably for technology or AI-driven solutions.
• Experience in demand generation and lead nurturing using techniques such as Challenger Sales, inbound marketing, and content marketing.

Technical Product Marketing

• Ability to translate complex AI solutions into clear, compelling value propositions for both technical and non-technical audiences.
• Experience marketing cutting-edge technologies to industry stakeholders.

Content Creation Skills

• Exceptional skills in creating engaging and informative content, tailored to the Automotive & Manufacturing industries.
• Ability to produce a wide range of content formats, from white papers and case studies to blog posts and social media content.

Multi-Channel Campaign Management

• Expertise in planning and managing marketing campaigns across various channels (digital, SEO, email, social media, etc.).
• Proven ability to optimize marketing efforts through analytics and performance tracking.

Agile and Data-Driven

• Strong proficiency in using data and analytics tools to measure the success of marketing efforts, adjust strategies, and optimize campaigns.
• Ability to quickly adapt to market changes and drive continuous improvement in marketing performance.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
• Experience in B2B marketing, preferably in the Automotive & Manufacturing sectors.
• Strong understanding of AI or advanced technology marketing is a plus.
• Proficiency in marketing automation tools (e.g., HubSpot, Salesforce), analytics tools (e.g., Google Analytics), and CRM systems.
• Excellent communication skills, both written and verbal in English and German languages
• Ability to work independently and manage multiple projects simultaneously.

What you can expect from us

• Become part of an AI revolution!
• 30 days of paid vacation
• Access to a variety of fitness & wellness offerings via Wellhub
• Mental health support through nilo.health
• Substantially subsidized company pension plan for your future security
• Subsidized Germany-wide transportation ticket
• Budget for additional technical equipment
• Regular team events to stay connected
• Flexible working hours for better work-life balance and hybrid working model
• Virtual Stock Option Plan
• JobRad® Bike Lease